A very quick message to say thank you for reading, commenting and sharing my newsletters this year.
When I write; I start by facing an empty screen. And before I’ve typed a single word I know 16,000 people may or may not even open my newsletter and this decision is often based on the title alone.
Within hours of pressing send I receive the ‘read statistics’ telling you such things as ‘engagement levels’, ‘clicks’ and ‘unsubscribes’.
It can be daunting.
But I trust my instincts, write what I think you’ll enjoy, know I can’t possibly please everyone all the time, keep my fingers crossed you won’t spot the typos (I spelt Christmas wrong in that last one) and do my best not to get a big head when someone comments with a positive.
2016 has been a funny old year. Two extraordinary votes and two even more extraordinary results. Too many greats died. And Mary left Bake Off.
You couldn’t have predicted it and I have no idea what 2017 will bring.
But I do know the next few days can be a roller coaster. So…
Remember to breathe slowly
Smile when you’re set to scream
Say thank you quickly
Sleep (naps count)
Have an escape plan
Wear the Christmas Cracker paper crown – it’s the law
And know when to stop – it’s probably about an hour before you think.
From everyone at Michael Heppell we’d like to wish you a very merry Christmas and healthy prosperous 2017.