We all love a bit of tech – the latest gizmo or gadget.
Investors love it too. Do you remember the dot com bubble?
But while the headlines are being grabbed by sexy flash-in-the-pan start-ups, it’s the grafters who are the real backbone of any economy.
JR Cleaning services is owned by a 17-year-old entrepreneur, Jamie.
He’s set up a car valeting business while studying for his A levels. He’s been trading for 4 years now.
His flyer says: ‘Fall in love with your car again’. Class!
It’s not surprising that one of his A-Level choices is Business Studies.
I asked him how many kids on his course were running part-time businesses.
His guess was one (maybe two) and they were trying to sell stuff online.
Meanwhile, Jamie is leaving the house at 7am every weekend to valet cars; he grafts most nights and every holiday.
Not very sexy. But Jamie has all the traits of someone who will build an excellent business.
For the last year I’ve been privileged enough to work with another Jamie, Jamie Waller.
Jamie is a huge fan of Unsexy. He made his first fortune in the extremely unglamorous world of debt collection.
Now he’s on a mission to promote Unsexy Business.
In fact, he’s written a book on the subject, featuring 12 entrepreneurs who have all built decidedly unsexy businesses.
It’s not for everyone but if you’re interested in business and you’re a bit tired of reading how Amazon, Google and Apple made their zillions, then it’s a cracking book for you.
‘Unsexy Business’ is out this week. It’s in all the book shops and, of course, on Amazon.
PS I really do love the concept of Unsexy Business. If you’d like to win a copy of Jamie’s book then leave a comment below sharing your favourite Unsexy Business. I’ll send a signed copy to my favourite.