1.6 million books will be published in 2021. Most will only sell a handful of copies. A handful will sell millions.
And some will… Sell well, impact lives and make the author very happy. That’s you!
If you want to write and publish your book in 2021 (and you’re not JK Rowling) then join Sunday Times No.1 Best Selling Author and Book Writing Super Coach Michael Heppell for Write That Book Masterclass.
Over 90 Days You Will
Learn the four keys that every author must master to publish and sell books in 2021.
Be inspired by The Masters. Titans of the writing, publishing and book marketing world.
Attend Write That Book University. Hosted on premier learning platform Kajabi you will have access to hours of learning and inspiration.
Your very own accountability group of fellow authors who will help you to get your book over the line.
Learn in live group Training Sessions led by Michael Heppell
And these are just the highlights...
Learn from The Alumni. Successful Members of the most recent Write That Book Masterclass who want to share their knowledge of how they have written and published their books.
Jeannie Duncanson
Author of The Educated Pheasant
Write That Book has been the best thing that’s happened for me during this pants year of COVID.
I have met such an amazing group of people, who have not only been supportive but also so encouraging when the fear and uncertainty kicked in.
Nick Finney
Author of The Bumps Ahead
When I opened the package and saw my book, in print, I cried.
Alan Rafferty
Author of Buying Your Granddaughter
Write That Book has taken me from wanting to write a book to having a book being published in November. I have also started a sequel. I can honestly say that had I not joined this group I would never have got my book written or published.
Let's hear from some of members of the Write That Book Masterclass Alumni
Here's a short film showing a small sample of what some members experienced, their results and what could happen for you.
Join the priority wait list
Creating a killer title
Developing a powerful sub-title that sells
Creating a promise – your why and what the reader will gain.
How to generate brilliant ideas
Building confidence in your idea
Setting up test groups
Using your fellow Masterclass members
Why you don’t really have competition
How to build a group of raving fans BEFORE your book is published so that when you press go, sales are guaranteed
Which platforms to use
How to set up your tech
Using online tools for free or super cheaply
Targeting your perfect reader
Using Facebook, Twitter, Instagram and LinkedIn
How to build and develop an email list
How to write so readers read
Using an Editor
How much to write
The four magic words every new author should know
Finding the time to write
Eliminating writer’s block
Creating the perfect writing environment
How long your book should be
Building self-belief. You’re an author!
Selling your book
How to write the perfect pitch document
What to avoid
Where to find publishers and agents
How to find an agent
Pitching to a publisher
The secret to free publicity
How to build an email list
Launching your book
By joining Write That Book Masterclass you will learn from a very special group of people called The Masters. Each is an expert in their field.
Here’s who they are and what you can expect to learn from them:
Paul McGee
Speaker and Author of 12 Books including the International Best-Selling Series SUMO.
How to always find time for writing
Where to find ideas
How he landed his book deal
Why he told Michael to Shut UP and Move On
Creating an Author Brand
Rory Scarfe
Agency Director – The Blair Partnership (JK Rowling’s Agent)
Finding an agent
How the author/agent relationship works
What puts agents off authors
The top trait that sets some authors apart
His fascinating thoughts on what will work in 2021
The key to writing successful fiction
The publisher’s dream
Eloise Cook
Publisher Non-Fiction Pearson
A Red Flag that every author should avoid
The characteristic she looks for in every author
Her controversial thoughts on book titles
The difference between editor, copy editor, proof editor and publisher
Pearson’s entire process from pitch to publish
The fast track way to approach her with your idea
Catherine Emmett
Author – King Of The Swamp
The amazing way Catherine found her agent
The biggest single ‘thing’ about being a children’s author
Creating the right ‘metre’ for your children’s book
How children’s books are read so you know how to write
Working with more than one publisher
The best moment for a children's author
How many books she had to write before she had a hit
Paul East
Book Marketing Specialist with the Write Book Company
Truly understating your market
PR and Marketing Hacks that don’t cost a penny
The amazing benefits of being an author (more than you think)
Using local to build your brand
How to get gigs and signings in book shops
Finding the right publisher for you
And without doubt the best marketing idea for authors I’ve heard in years!
Fiona Deal
Part-time author of Meredith Pink’s Adventures in Egypt
Character creation
How she writes ancient mysteries wrapped up in modern adventures
Self-Publishing on Kindle and Paperback
Linking with Amazon
The importance of a great cover
Writing Shades of Grey
Why it’s ok to write rubbish
Setting up your support team
Alfie Joey
BBC Radio Presenter, Artist and Comedian
Making commitments to create pressure
How he develops ideas every day
How to be interviewed on the radio
The biggest mistake you can make if you’re on the radio
How to stay relaxed when you’re live
The author’s most important job when promoting
Creatively using and repurposing your content
Rachel Kenney
Author Talent Scout and Editor
Finding your first agent
What she’s looking for in an author (it could be you)
The danger areas most authors don’t even know about
What she learned from 10 years as Head of Harper Collins Non-Fiction
How to work with an editor
Andy Bounds
Communications and Sales Expert Author of The Jelly Effect, The Snowball Effect and Top Dog
The number one communication skill which authors need
Why his pitch for The Jelly Effect was so successful
The importance of ‘the afters’ for your readers
The best time to write and be creative
How he brilliantly uses LinkedIn
Paul Mort
Author, Marketer and Coach
The amazing way he built his tribe
How to disrupt your industry
Name generation for products
What Paul hated about writing his first book
and what he did about it
The amazing side benefit he discovered by writing his book
Why he self-published his first book and the process he used
What’s vital to get right when self-publishing
The vital step you need in every communication
His shocking advice to children’s authors
Where he gets ideas for his legendary daily emails
Penny Haslam
Author – Make Yourself A Little Bit Famous
How to use a book to promote yourself
How to promote yourself so you can promote your book
Amazing ways to promote your work
How to get your book over the line
Using LinkedIn
How she found the motivation to write
Working with a publishing partner
Sue Richardson
Founder of The Flying Squad Publishers and partner in The Right Book Company
Why it’s true that everyone has a book inside them
How to write a book that people want to buy
Using a book to build your business
How to create an online launch
What authors should be thinking before they write a word
Creating the style and format of your book
How much autonomy you should expect when working with a publisher
What’s an imprint and how is it different from a publisher
The new ways of publishing and how you can benefit
Why you should always do the pitching process – even if you’re going to self-publish
How to avoid a publishing mistake that could cost you thousands
Rev Brenda Forrester
Michael has brought us from a standing start and opened up the whole world of publishing our first book. An invaluable insight containing many elements.
The interviews are particularly instructive, and Michael delivers the course with great enthusiasm.
A very good value for money venture for anyone thinking of writing that book!
Charlotte Grand
Author of The Fertility Kitchen
Write That Book Masterclass is jam-packed with useful information, delivered in an engaging way. I started with a solid idea and by the end, not only had I pitched to a shortlist of agents, I signed with one!
If you have a book idea and want to take the next step, this course will provide step-by-step guidance and a wealth of ideas.
Paul Limb
Michael's knowledge of publishing plus his enthusiasm for supporting his group, added to the brilliant interviews and short films, all helped to make this masterclass great value for money.
Our own support groups, formed via the masterclass, have also been a great idea for constant support.
If you're still unsure, take a moment to read these reviews from members of Write That Book Masterclass
Kerry Crichton
It’s been the best group that I’ve been part of and sharing the journey with others has been wonderful. I have learned so much about the book writing and publishing process as well as all the fascinating subjects that people are writing about.
Elizabeth Chandler
Write that book Masterclass has given me the motivation to actually write my book. The support from the entire group is just brilliant. Thank you Michael Heppell - you really have changed my life.
Sarah McGeough
I have learned so much in such a short space of time and have loved every moment. It has been such a joyous adventure and I have made some amazing friends along the way. I now feel I can actually achieve my goal of being an author with a book that means everything.
Jeff Caplan
A brilliant programme that gave participants the key learning lessons they needed to master the mystifying skills required to publish their book.
Rob Pickering
There are several aspects that need to align when it comes to writing a book: Knowledge, Mindset and Motivation. Michael's Write That Book Masterclass combines these three by providing invaluable experience and knowledge from his own publishing and from numerous experts too. The Facebook group plus regular online sessions and 'mastermind groups' provide the regular motivation and mutual support.
Ildiko SpinFisher
When I woke up one morning and decided it was time to write my book, I never dreamt that within a week I would be on the Write That Book Masterclass. The level of support from Michael has been outstanding. I have felt nurtured, inspired, cared about and I have learned so much within an amazing group of fellow writers. I am now an Author with an important message to share with the world through my book and Michael has got me there.
Philippa Mathewson
The Write That Book Masterclass has been Brilliant! I have learnt and developed so much and have no doubt at all that I will complete my book as a result of attending. This program has made my dream a reality and it would never have been possible without Write That Book Masterclass.
Jennifer Flint
The whole experience from the pop-up group, to completion of the masterclass programme, has been an absolute joy. I have made new friends. I have connected with a wonderful, generous community of people from across the world. Most importantly, I have made more progress in my writing in the last four months than I managed to achieve over the previous fifteen years since I first decided I wanted to become a published author. I would do it all over again in a heartbeat.
Dave Jeal
The Masterclass experience has been brilliant at developing my understanding of what I need to do to successfully publish a book. Without doubt what I learnt about publishing and marketing helped me avoid pitfalls that I would definitely have fallen into.
Mark Norton
Write That Book Masterclass is a brilliant way to propel your ideas to the next level.
Christine Beech
The children’s story hidden inside me, was ready to be penned. Without this course and the support of other aspiring authors, my book would never have surfaced.
Richard Perry
Truly a Masterclass from a Master.
Amazing Levels Of Service For Write That Book Masterclass Participants
We asked members of the most recent Write That Book Masterclass for their feedback and they were all surveyed for an NPS (net promoter score).
Members gave Write That Book Masterclass a staggering NPS score of 81 which is higher than Amazon and Apple (combined!)
