Some make products.

Some make sales.

Brilliant people make decisions.

As if choosing wasn’t hard enough. Acting on choices is harder.

I’ve studied highly successful people for 30 years. Being a decision-maker leaps out as one of the key characteristics of brilliant people.

Here are 17 ways to make better decisions:

1) Gather data. Boring, but essential.

2) Don’t fear the consequence. Terrifying, but true.

3) Tune into your intuition. The master skill.

4) Hear others. Really listen.

5) Play the scenarios. What if…?

6) Avoid social pressure. Doing the right thing vs how you look.

7) Consider the opposite. Smart people can simultaneously hold opposing views.

8) Move on. You will make wrong decisions. Next.

9) Think on paper. Use colour, be playful.

10) Meditate on it. Your brain will be more effective.

11) Let someone else decide. Can you delegate it?

12) Reduce your options. Aim for an either / or scenario.

13) Stay focused. It’s too easy to be distracted. Wow, look at that…

14) Play with time. How will this look in one month, week, year?

15) Sleep on it. What a difference a night makes.

16) Avoid making decisions when you’re stressed. Tough, I know.

17) Ask others. Please share your ideas on how you make decisions below.

I love lists of 17. The last 7 always make you think harder, dig deeper and challenge your thinking.

Be Brilliant!



  1. July 29th 2021 by Jeffrey Gitomer

    Dart Board

  2. July 29th 2021 by Jeffrey Gitomer

    Gut Feeling

  3. July 29th 2021 by Debbie Bias

    Absolutely brilliant!!! I tend to do all those things even when I have to make a decision quickly without the research… what has gotten me in trouble is that, in the past, I haven’t done it in matters of the heart… on all the personality tests I always land near the middle, but either in the analytical box or “helper” box… I analyze almost everything, but I want to do what’s best for others..

  4. July 29th 2021 by Jasper Bolton

    The paralysis of analysis 🧐

  5. July 29th 2021 by Dawn Booth

    Trust your gut instinct, it’s often right.

  6. July 30th 2021 by jim Hetherton

    Step 1 Get data from “trusted sources” sadly most folks read headlines and take actions they regret later. aka Brexit! see netflix “The Great Hack” it will scare you it did me Step 1.1 Validate Data

add comment

Your email address will not be published. Required fields are marked *