‘Creativity isn’t thinking of ideas, it’s capturing ideas.’ Jax Jones
How good is that?
Every day I have wonderful people reach out with ideas for me.
‘You know what you should do, Michael?’, they say.
I get it.
I’ve been there.
I remember my first meeting with TV Executive Nick Emmerson. I pitched idea after idea. At one point almost going ‘full Partridge’.
Nick was kind, nodded, listened and took notes. Then he hit me with, ‘Michael I’ve loved listening to your concepts for shows, but we’ve got good ideas coming out of our *****. We need talent.’
That was an ouch at the time, but a brilliant lesson.
As Jax Jones so brilliantly puts it. ‘Creativity is capturing ideas’.
‘It’s a constant exercise. It’s a muscle that you train. Your job as an artist is to manage that, so I learned how to do that. I train my muscle every day.’
I’ve loved helping hundreds of writers take their ideas and become published authors.
All authors will tell you that creativity comes from doing the work.
Word by word. Page by page.
That’s the work.
Where do you find your creativity or need a boost?
Please leave your comments below.