Have you heard of the Ford Edsel?
In the 1950s, Ford Motors were on a roll. They believed they had their finger on the pulse of the American driver and the all new ‘Edsel’ was going to be their crowning glory.
The Ford Execs were giddy and poured huge resources into the car’s development. They loved it.
But…
The public didn’t.
Even the focus groups hated it.
But Ford ploughed on, pouring huge resources into its development and marketing, convinced they were onto a winner.
The result? Over $250 million down the drain and a prominent place in the chronicles of corporate cock ups.
Sometimes we fall in love with an idea that just won’t happen.
I love the idea of having the same body I had when I was an eighteen year old roofer. It’s not happening.
I’d love to have another Sunday Times No 1 Best Seller. Nope, not now.
I’d love to be able to speak Spanish. Eso no va a suceder.
And that’s OK.
Making a decision not to stick with a dream is as important as deciding to follow one.
Or maybe you should stick with your love?
After all, some do work.
Take FedEx and Amazon both launched with several years of just not working.
The iPod which critics we’re delighted to poo poo.
And Crocs (I know – a crime against footwear!) who after their launch were universally described as ugly and now sell 126 million pairs a year – that’s four a second!
Did you spot the massive caveat?
If your love brings you contentment, energy and joy – stick with it.
If it doesn’t…
I’d love to know what you think. Please leave a comment below.
Be Brilliant!
Michael
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Whoa!!! Hold up there Michael, with not having another Sunday Times No.1 Best Seller!! I’ll email you plan!!!😁
Never give up on true love, stick with it!
I’m sticking with Luton Town, Michael, very best, Simon
You need to love the life your living and live the life you love. You only get one chance.
My husband met a very wise Nun in his former career who told him you can’t actually be happy until you are content. Once you are content with what you are/have/achieved/let go/etc then you have it all. Very wise words
My husband met a very wise Nun in his former career who told him you can’t actually be happy until you are content. Once you are content with what you are/have/achieved/let go/etc then you have it all. Very wise words
As mentioned in my book (available on Amazon) Truth (nothing but), everything changes and we live in a universe of constant motion.
Now when you apply this to life, if you’re not moving forward, you’re moving backwards. In the case of love, like any precious gift, if you don’t nurture it then it doesn’t bloom.
So moral of the post, always be watchful for what is changing, how it may impact you and how you can take advantage of that change. Simple eh.
Yes, a simple reminder at the bottom for me, as long as what im doing brings me contentment, energy and joy i know im onto a winner ☺️🙏
I’d love to follow the axiom ‘write what you know’, but as that would mean the dullest book in history. I’ll stick with hefty amounts of research and go from there…