20 years ago, October 1st 1998, I started a new job.

Founder of Michael Heppell Ltd.

I was stoked. Totally clueless … but stoked.

My own business, first day of trading and loads of people said they would book me.

But, as many entrepreneurs know, someone saying they will buy your services and someone actually buying your services are two very different things.

Everyone who has started a business, large or small, knows it’s a scrap.

For the first ten years I worked 7 days a week.

I was ripped off, let down and shafted more times than I care to mention.

My wife begged me to throw in the towel and apply for a ‘proper job’.

She was right. I should have. But I’m glad I didn’t.

Because front and centre, I had a goal.

When I set that goal, it seemed like a distant dream.

The Michael Heppell Ltd goal was:


To positively influence one million lives


Every decision was made by asking the question ‘How many people will this positively influence?

If we could make a big impact we’d do it. If not, we wouldn’t. 

Not an exact science – but it worked.

A few years ago, we hit the magic million target.

A big chunk of that number came from book and audio sales, which was never part of the original plan but became a huge part of my life.

I want to thank you for being a part of what we do.

Just by getting this far in today’s newsletter I’m humbled that you want to read my thoughts.

I’m 51 and have never had more energy.

My goal now is:


To positively influence the life of everyone I connect with


How am I doing? Please leave a comment below.

Be Brilliant!



  1. October 1st 2018 by Collette Stenson

    Loved reading this Michael! So true – never give up! 💪🏻

    1. October 1st 2018 by Michael Heppell

      Thank you Collette. Lots more left here!

  2. October 1st 2018 by george seward

    You are brilliant Michael, any chance i could have my surfboard?? 🙂

    1. October 1st 2018 by Michael Heppell

      Thank you George. Surf Board was in the post 😉

  3. October 1st 2018 by Jackie

    I enjoyed listening to your podcast on Food for Fitness regarding morning routines and meditation recently, great advice. When I am stuck with a problem, I always use your Flip It routines, it really helps! Keep on inspiring!

    1. October 1st 2018 by Michael Heppell

      Thank you Jackie. Delighted Flip It helps.

  4. October 1st 2018 by Hasnain Khan

    Brilliant in How to be Brilliant. Have attended some of your events and have read many books from you. These surely have made BRILLIANT positive impact on my personal and professional growth. Keep up the BRILLIANT WORK!

    1. October 1st 2018 by Michael Heppell

      Hi Hasnain. I promise to keep going!

  5. October 1st 2018 by Heidi Strickland-Clark

    Thank you Michael! I have been rereading ‘The Edge’ and ‘How to be brilliant’ again. Am already finding nuggets that I’d forgotten or not needed before. Keep up the day job — happy birthday!

    1. October 1st 2018 by Michael Heppell

      Hi Heidi. I reread The Edge the other week too. I know I shouldn’t really say this as the author but I really enjoyed it too!

  6. October 1st 2018 by Yvonne

    I’m glad you didn’t give up Michael! For purely selfish reasons as I enjoy your stuff.

    1. October 1st 2018 by Michael Heppell

      Will never give up Yvonne!

  7. October 1st 2018 by Chris Kent

    I’m always happy to receive your messages. Whenever I read them they have a positive, encouraging effect on me and my work – as an artist. Thanks!

    1. October 1st 2018 by Michael Heppell

      Hi Chris

      That’s why I do what I do.

      Looking forward to checking out your art. M

  8. October 1st 2018 by Raji Garawal

    Michael you are such an inspiration!

    1. October 1st 2018 by Michael Heppell

      Thank you Raji

  9. October 1st 2018 by Craig

    Simply brilliant. Loved listening to you speak a few weeks ago at the Blakemore conference. A lot of what you said resonated and I feel brilliant every day. Congratulations on living your dream

    1. October 1st 2018 by Michael Heppell

      That’s so good to hear Craig. We met so many wonderful people at your event.

  10. October 1st 2018 by Andrew Smith

    Michael I enjoy receiving your pause for thought type e-mails as a welcome reminder of the key goals to strive for!

    1. October 1st 2018 by Michael Heppell

      Thank you Andrew. I promise to keep writing them.

  11. October 1st 2018 by David

    Happy anniversary Michael. Fair dos, you done good. And we’ll done Mrs H!

  12. October 1st 2018 by Paul Limb

    Hi Michael, your presentation at BEF earlier this year, and your book, How to be Brilliant, have influenced me every single day since. Keep being Brilliant !!

  13. October 1st 2018 by Jonathan

    I’m happy to say that your regular emails positively influence me and i share with my teams.
    Many thanks

  14. October 1st 2018 by Mrs B

    Totally bloody inspiring! From another 51 year old, but just 9 months in to my own venture…

    Sunshine Corporate & Personal Development!

  15. October 1st 2018 by Kathleen Cains

    Happy Business Birthday wonderful man! 😁

  16. October 1st 2018 by james pink

    Happy Birthday Michael! I remember being on the phone with you as 911 was happening. Can’t make up my mind if that feels like 5 minutes ago or a lifetime. Either way its been great to know you. Much love, James

  17. October 1st 2018 by Sylvia Moorhead

    I always read your emails as I know it will hold a positive message for me and my colleagues, there is always a simple message from you which seems small but sometimes practicing it is the bigger job!

  18. October 1st 2018 by David

    Hi Michael. Happy anniversary. I moved to Australia 9 years ago and was going through a challenging time when I came across ‘Flip It’ at my local library. Your book has had a fantastic positive influence on me and the ‘Flip It’ strategy has become a key part of my every day PMA. Thank you Michael.

  19. October 1st 2018 by Sue Beck

    Congratulations – what a great target and achievement! I always read your messages, delighting in your refreshingly positive thought provoking approach.
    Keep being brilliant! 🙂

  20. October 1st 2018 by Sir Peter Vardy

    Hearty Congratulations. It’s great to read your story.
    I have to speak to an audience soon and was thinking that our young people want to be the next Cheryl, Alan Shearer or appear on Geordie Shore.
    We don’t have young people wanting to be entrepreneurs and we need people like you to excite and encourage our next generations.
    Well done. Keep on positively influencing
    You are a star !!!!

    1. October 1st 2018 by Michael Heppell

      Thank you Sir Peter.

      And thank you for your support and encouragement especially during my early years. You have always been and great mentor and inspiration.

  21. October 1st 2018 by Martin Capel-Smith

    Congratulations Michael, 30 years ago today I walked into an office and saw for the first time someone who is now my wife … You never know where things will take you ! Saw you present at the Emirates stadium a few years ago and bought a book or two so maybe count as more than 1 of your first million !

    1. October 1st 2018 by Michael Heppell

      Wow what a great story. Here’s to October 1st.

  22. October 1st 2018 by jim hetherton

    BRILLIANT as ever Michael, You make and leave a positive legacy so……. Keep on Keepin On! 🙂

    1. October 1st 2018 by Michael Heppell

      I’ll keep keeping on, so long as you keep reading on Jim 🙂

  23. October 1st 2018 by Mike Rainey

    Congratulations. You have certainly influenced me and I am truly grateful. Thanks a million.

    1. October 1st 2018 by Michael Heppell

      Thank you Mike. Really appreciate those kind words.

  24. October 1st 2018 by Ali Bradbury

    When we met you 2 years ago, our business was in dire straits. Two years on and we’ve had 2 years of growth and just won an industry award. I’d say your influence was v positive! Thank you!

    1. October 1st 2018 by Michael Heppell

      Hi Ali

      I don’t know where to start. The project we did with you really was one of the most fulfilling (and fun) we have ever undertaken. You were a pleasure to work with.

      Thank you for being so brilliant M & C xx

  25. October 1st 2018 by MAggie Hooker

    Happy anniversary . Thank you for inspiring me and making me believe that I am not just excellent, I am Brilliant.

    1. October 1st 2018 by Michael Heppell

      Yes you are Maggie, yes you are!!

  26. October 1st 2018 by Barry Nicol

    I remember picking up a copy of How to be Brilliant at the airport many years ago, and it had an amazing impact on my life and I have enjoyed all your books and audio since. Thank you for making a difference.

    1. October 1st 2018 by Michael Heppell

      Thank you Barry. It makes my day reading your comments.

  27. October 1st 2018 by Diane Goulding

    Simply MAGIC

    1. October 1st 2018 by Michael Heppell

      You know some people call me Magic Michael 😉

  28. October 1st 2018 by sarah sheph

    Thank you for all your inspiration, I have so enjoyed reading your books and now I believe that I can transform my life. And Happy Birthday!

    1. October 1st 2018 by Michael Heppell

      Thank you Sarah. This is why we do what we do.

  29. October 1st 2018 by Simon F

    Always positively uplifting thank you !!
    Keep up the amazing work

    1. October 1st 2018 by Michael Heppell

      Thank you Simon. We’ve had so many super comments. We promise to keep going.

  30. October 2nd 2018 by A MAZZOTTI

    Well done and many are glad you did!!

    1. October 2nd 2018 by Michael Heppell

      Thank you Tony

  31. October 2nd 2018 by Heather Stevens

    So glad you didn’t give up Michael. You are truly inspirational and totally BRILLIANT. Here’s to your next million 🙂

    1. October 2nd 2018 by Michael Heppell

      Thank you Heather. Hope things are going fab for you.

  32. October 2nd 2018 by Peter Benuska

    Dear Michael,
    thank you for your activities and the inspirations in it 🙂 🙂 🙂
    Great job, you are brilliant !!!

    1. October 6th 2018 by Michael Heppell

      Thank you Peter. I really appreciate your kind words.

  33. October 3rd 2018 by Helen

    Congratulations on 20 years Michael. Thank you for your always positive take on life; it helps 😊

    1. October 6th 2018 by Michael Heppell

      Thank you Helen. I’m taking in life!!

  34. October 6th 2018 by Chris Bjornmose

    Hi Michael, I used to live close to you in Rothbury. I now live Twain Harte California, (much better) and guess what, I’ve read a couple of your books of yours and they helped. So in return I’d like to offer you a free guided tour and lunch at the Awhanee in Yosemite. Are you up for it? Next spring? It would my wife and I’s pleasure. Cheers Chris Bjornmose.

    1. October 6th 2018 by Michael Heppell

      Wow. An all expenses paid trip to Yosemite! That’s very kind. Thank you.

      PS Still love your action hero video 🙂

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