Most people know the importance of finding your ‘why’.

If you put the ‘why’ first, the ‘what’ and the ‘how’ are easier.

But there’s a missing piece of this jigsaw… the ‘who’.
(Cue jokes about Roger Daltrey, Pete Townsend, et al).

The ‘who’ are the people who can help you.

Actually, those who WANT to help you.

I’m amused by those who have 7,000 connections on LinkedIn but don’t have a clue who to ask or what to ask them.

What would you rather:

An ego-busting list of thousands of ‘contacts’?


A handful of people who are committed to helping you get your goals over the line?

That’s the ‘who’.

On Monday evening, I reopened my private members group TEAM17 and something amazing happened.

You can watch the highlights of the Webinar here or if you’d like to dive straight in and find out more about TEAM17 then check out the website here.

TEAM17 is exclusively aimed at the ‘who’ – people who love to help others and want to learn how to be better faster.

Live events, focused streams, Connect17 (what LinkedIn should be) and a group of like-minded people (your who).

Check out the webinar repeat and the website.

Be Brilliant!


PS There are only 100 days left of 2021. What are you planning to do with yours?  Please leave a comment below.


  1. September 23rd 2021 by Kath Shadnia

    Get my first book published before Christmas and start working on my 2nd one. Get engaged with Team 17 and be a support to whoever needs me.

  2. September 23rd 2021 by Marek Kubiakowski

    I aim to do my blogs and build my tribe to 1000 followers.

  3. September 23rd 2021 by Nancy Beattie

    To write some more of my novel.

  4. September 23rd 2021 by Rhona Morrison

    I am going to work with my editor to get my memoir manuscript finished and ready for publishing by Christmas.

  5. September 24th 2021 by Coral smith

    Walk 100 miles.
    Finish and publish my book.
    Declutter my house

add comment

Your email address will not be published. Required fields are marked *