Yesterday Gateshead’s brilliant music venue The Sage, changed its name to… wait for it…

The Glasshouse International Centre for Music. 

Rolls off the tongue… not. 

I’m a positive person, but this rattled me. 

Like when Marathon became Snickers.

That was 32 years ago and I’m still not over it.


Do you think music lovers will say, ‘Hey do you fancy going to see The Gypsy Kings?’

‘Yeah. Where are they playing?’

‘The Glasshouse, International Centre for Music.’

It’ll just be The Sage

You can’t mess with the public.

Or can you…?


Some brands changed their name and it worked brilliantly.

See if you can guess what these businesses changed to.

Who were:

Blue Ribbon Sports?
Tokyo Tsushin Kogyo? 
Brad’s Drink?

You could always look it up on BackRub (whoops) or just for fun have a guess.  Leave your guesses and comments below.


Change can be brilliant and can make a positive difference.

But when it doesn’t… can we just leave things as they are 

Now where are my Opal Fruits? 

I’d love to know what you think about name changes, or any other kind of changes. Please leave your comments below

Be Brilliant!


  1. September 14th 2023 by Averil Price

    I’m with you on the Sage but then I’m still calling Snickers by their proper name!! However I can see that the brands you have mentioned have all gone through a name change for the better. Google, Nike, Sony and Pepsi. But not the Sage…..

  2. September 14th 2023 by Marilyn Payne

    I live in Runcorn. More than fifty years, a new town was built. This is still known as the New Town. We became known as the Old Town, even on sign posts. I DON’T live in tne Old Town. I still live in Runcorn.

  3. September 14th 2023 by Alistair James

    Not name changes as such but similar to the Sage is what drug companies do to name their drugs. Short and snappy names, easy to write or type for harried health professionals who lost their ability to write legibly years ago.

    Losec not omeprazole,
    Zocor not simvastatin,
    Prozac not fluoxetine…

  4. September 14th 2023 by Ken Pugh

    One that’s close to my heart.
    I work as a tour guide (I don’t call it work because I love it) at the most famous of Welsh rugby stadiums.
    It started off as the Millennium Stadium and then in 2016 the Welsh Rugby Union sold the naming rights to a building society. It is now called Principality Stadium.
    As was pointed out to me when I first started there, it’s not “The” Principality Stadium but simply Principality Stadium.
    I’m not a Welsh speaker (I know some) but understand that it is a quirk of the language.

  5. September 14th 2023 by Clare Fryer

    I’m not a great fan of name changes. Especially when there isn’t really a need. Bring back the Marathon and the opal fruits!
    As for the four you mention – Google, Addidas, Kyoto, Budweiser?

  6. September 14th 2023 by Karrie-Ann Fox

    For me the worst name changes are places. When people change the name of a pub it just confuses everyone, the locals still call it by the old name and new people don’t know what you are on about.

  7. September 14th 2023 by Jeffrey Gitomer

    Some names are forced to change by the idiotic actions that they take. Bud Light needs a name change. And then there are those that add on a name. A hyphenated name for people that cannot make up their mind. Either keep your name or change your name, both names don’t cut it, especially when the second generation decides not to change their name either, but add on yet another. When will that come to an end?

  8. September 14th 2023 by Sarah

    I work in education – When a school is graded as not doing such a good job by OFSTED they can be forced to become an academy – this often leads to a name change for the school – same building, same pupils, same staff what’s the point? Re-branding should be for a clear purpose not just a policy of hope things get better or sales improve. I’m not over Jif to Cif

  9. September 14th 2023 by Margaret

    OK with The Glasshouse. Disappointed that ‘Gateshead’ isn’t included in the new name. x

  10. September 14th 2023 by Chris Berrett

    Just can’t believe anyone wants to go see the Gypsy Kings.
    Each to their own I suppose.

  11. September 15th 2023 by David Spear

    We appear to have entered a time where a pandemic of change is sweeping through and undermining common sense. He/she is to be replaced with whatever the holder wishes, regardless of logic. The Labour Party should find an alternative name, but refrains. The change in my pocket appears to be shortly outlawed; to be substituted by plastic cards. Changes in law ignored. Changes in weather patterns blamed solely on man. Fossil fuelled cars changing to electric. The list is endless, but are any really necessary for a better world? All have the ability to do the opposite.

  12. September 15th 2023 by Jackie Winnell

    When I started way back when, in Law Enforcement, the agency I worked for, went through changes as it expanded. Several changes for the organisation… here we go:

    I joined the Regional Crime Squad, which became

    National Crime Squad, which became

    Serious & Organised Crime Squad, then
    Finally they called it:

    National Crime Agency.

    All these changes meant taxpayers money spent every change on new logos, new id badges, new warrant cards, new signage new branding…. The list goes on.

    But if you break it down, the NCA, dubbed the British FBI, was first Regional, then it became National, then changed to SOCA, before finally deciding to keep ‘National’ and ‘Crime’.

    For me all these changes just show is it’s admitted it’s National but it wasn’t Serious or Organised 🤣

  13. September 18th 2023 by Richard Mills

    I’m with you on brand names, Marathon, Vim not Cif etc! But one constant has got to be Hoover, a brand name that became a verb. For most of us, whether you own a Dyson, Shark, Miele etc., you still ‘Hoover’ your carpets!

  14. September 18th 2023 by

    I, as you know, like you am a bit long in the tooth. That said, everything changes it’s the 4th Law of the universe you know.

    I suggest the phenomenon you’re referring to is based upon the 2nd pillar of truth, i.e. “truth changes with time”.

    At present the truth is as you outline, however over time it will change and I reckon the next generation will simply refer to it as The Glasshouse.

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