What is the best?
Best before is a guide rather than instruction – agree?
I can remember my best gig, but I don’t know if the band thought it was theirs.
The best book I’ve ever read… changes.
Best x in y is a big claim. That doesn’t stop many businesses from declaring it.
Was George Best really the best footballer?
When you Google ‘The Best’ the top result is the Tina Turner classic. You should avoid playing this at a conference at all costs.
The smaller the niche the easier it is to be best.
The best team I was ever a part of were all (100% of us) totally committed to achieving the same vision.
The ‘best-kept secret’ usually means not very good at marketing
Best business – but shut; is not something you want on your epitaph.
The best food is… local (this has changed over the years).
Best ideas come when you work at them. Don’t rely on inspiration – it’s overrated and undereffective.
The best book ever has still to be written.
Is the best of the best an idiom?
My best friend knows exactly who they are.
The best diet is to eat less and take more exercise.
The 80s was the best decade.
Best wrap this up. But first, I’d love to know your ‘bests’.
Please leave your comments below.
There’s a copy of my Sunday Times No.1 Best-Selling Book (best brag) Flip It – how to get the best out of everything for the best comment.