There’s No New Normal

First there was the normal. Whatever that was.

Then the ‘new normal’. That was a hoot.

That changed when the new normal was proclaimed to be the normal.

What’s next? The old, new normal becomes the new, newer normal?

The only certainty about normal, is normal is one of those words that if you keep saying it, it doesn’t sound… normal.

Like lump, hoist or porridge.

This weird phenomenon is called ‘semantic satiation’ which has the beautiful irony of sounding weird when only saying it once.

Back to normal. That’s this newsletter, not the state.

I’m putting a stake in the ground. There is no normal.

Never has been, never will be.

It’s just an overused word for usual.

And these are unusual times.

Stop looking for normal (new or any other kind); it’s not coming, it never was.

Embrace unusual.

Unusual times are ahead.

Of that I can be certain.

Be Brilliant!

Michael

PS I’m going to launch a new Write That Book group next month. It’s going to be epic. To whet your appetite, I’ve created a private mini-site called The Top Three Mistakes Authors Make. It includes the 3.5 mistakes, solutions and a video where I explain a little more. You can access it here.

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