Today, March 3rd 2022 is the 25th World Book Day.

The World Book Day mission is to ‘promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.’

So, what’s wrong with it?

Nothing. It’s brilliant!

And yet certain people are still finding something to complain about.

I get it. Their main grudge is that it has become more about the costumes than the books.

Super competitive parents ensure little Olivia doesn’t just look like Princess Elsa from Frozen but feels the part with a full three-hour professional make-up session, Bluetooth speaker playing ‘Let it go’ and snow machine delivered by Amazon Prime just in time for this special occasion.

She’s in it to win it, so don’t you dare tell Olivia’s parents that Frozen isn’t a book*.

But I’m super positive about World Book Day.

Anything that encourages reading, writing and promotion of books (real books) gets full marks from me.

My Crazy Goal

Last year I set a goal to help 1,000 people, write 1,000 books in 1,000 days.

Even though I’ve had some big, scary goals in the past – this one feels massive.

My main method to help new authors is through my Write That Book programme.

And I’m doing it again!

If you’ve ever thought about writing a book, need a metaphorical kick up the backside or just want to do it all over again then April 4th – 11th could be the week that changes your life.

Be The First To Know

If you’d like to be in the first to know group and receive all the details direct to your inbox, just click here and you can jump the queue.

No costumes, just everything you need to know to write, publish and sell your book.

And please do post pics of your kids dressed up on How to Be Brilliant. I love them!

I’d love to to know your stories and thoughts on World Book Day, you can leave them below.

*I know Frozen is ‘based’ on Hans Christian Andersen’s The Snow Queen.


  1. March 3rd 2022 by Diane Hull.

    I heard from an acquaintance that a young girl had chosen one of my books, “Be Proud to Be Blue,” to take to her school for World Book Day. Obviously I was delighted so I telephoned the school and we have arranged an author visit for after Easter. How lovely.

    1. March 3rd 2022 by Michael Heppell

      That’s wonderful Diane! What a lovely piece of news that must have been.

  2. March 3rd 2022 by Karrie-Ann Fox

    Freddie age 7, has gone to school dressed as a creeper from Minecraft.
    When I suggested it was not a book character he went and got his Minecraft Annual to prove me wrong 😂

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