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A rare phenomenon is taking place

A rare phenomenon is taking place

Michael Heppell
Michael Heppell
November 28, 2024

AS I WRITE THIS MESSAGE SOMETHING EXTRAORDINARY IS HAPPENING

Newcastle United are third in the English Premier League.

And this newsletter isn’t about football.

This time last year a new manager, Eddie Howe, had just taken over and, we were languishing at the bottom with little prospect of achieving anything like the heady heights we're seeing now.

What happened?

There’s a clue in what I’ve written so far.

You’ll notice when I talk about Newcastle United I say ‘we’.

I don't play for the club (obviously). I don't own the club or have any commercial interest in it. But I still say ‘we’.

You could argue any fan says that about their club.

Agreed, but do the players?

That's what Eddie Howe brought back to Newcastle United first.

The word is that the dressing room feels buoyant because he’s instilled a renewed passion for the club, the city and the fans.

And he did that first.

Eddie Howe may have the budget to bring in superstar players, but the difference is Newcastle are playing as a team.

Here are my takeaways:

  • Money can’t buy teamwork.
  • Get your foundations right first.
  • Enjoy this moment – we’re Newcastle, will it last?

Am I right? Is that what great leaders do? What have I missed?

I’d love to know your thoughts and I’ll send a copy of my book The Edge, How the best get better (had to be 😉) to my favourite. Please leave a comment below.

Be Brilliant!

Michael

PS: Events and Conferences are well and truly back. I’m almost fully booked for 2023 and we’re taking bookings for 2024. If you’re planning an event and would like a speaker, we’d love to have a chat.

Here’s what I do: https://youtu.be/pOrDq8u9qYY

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