20 years ago, October 1st, 1998, I started a new job.
Founder of Michael Heppell Ltd.
I was stoked. Totally clueless … but stoked.
My own business, first day of trading and loads of people said they would book me.
But, as many entrepreneurs know, someone saying they will buy your services and someone actually buying your services are two very different things.
Everyone who has started a business, large or small, knows it’s a scrap.
For the first ten years, I worked 7 days a week.
I was ripped off, let down, and shafted more times than I care to mention.
My wife begged me to throw in the towel and apply for a ‘proper job’.
She was right. I should have. But I’m glad I didn’t.
Because front and centre, I had a goal.
When I set that goal, it seemed like a distant dream.
The Michael Heppell Ltd goal was:
TO POSITIVELY INFLUENCE ONE MILLION LIVES
Every decision was made by asking the question ‘How many people will this positively influence?’
If we could make a big impact we’d do it. If not, we wouldn’t.
Not an exact science - but it worked.
A few years ago, we hit the magic million target.
A big chunk of that number came from book and audio sales, which was never part of the original plan but became a huge part of my life.
I want to thank you for being a part of what we do.
Just by getting this far in today’s newsletter I’m humbled that you want to read my thoughts.
I’m 51 and have never had more energy.
My goal now is:
TO POSITIVELY INFLUENCE THE LIFE OF EVERYONE I CONNECT WITH
How am I doing? Please leave a comment below.
Be Brilliant!
Michael
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