How To Brainstorm

Everyone claims to know how to brainstorm. The rules are universal:

• Be open
• Listen
• Explore all ideas
• Actively contribute
• Make connections
• Write everything down
• Never say NO!

You know it, I know it, everyone knows it.

So why do most brainstorms fail?

Because of the (often) unsaid rules.

• Leave ego at the door
• Be fascinated
• Encourage
• Explore ‘What if?’
• Use colour
• Ask the stupid question
• Ask the next question
• Forget the budget
• Oh, and leave ego at the door

What have I missed out? You can leave your brainstorming tips here.

Be Brilliant!

Michael