A Very Quick Message
A very quick message to say thank you for reading, commenting, and sharing my newsletters this year.
When I write, I start by facing an empty screen. Before I’ve typed a single word, I know 16,000 people may or may not even open my newsletter, often based on the title alone. Within hours of pressing send, I receive the ‘read statistics’ telling you such things as ‘engagement levels,’ ‘clicks,’ and ‘unsubscribes.’ It can be daunting. But I trust my instincts. I write what I think you’ll enjoy, knowing I can’t possibly please everyone all the time. I keep my fingers crossed you won’t spot the typos (I spelt Christmas wrong in that last one) and do my best not to get a big head when someone comments with a positive.
2016 has been a funny old year:
- Two extraordinary votes and two even more extraordinary results.
- Too many greats died.
- And Mary left Bake Off.
You couldn’t have predicted it, and I have no idea what 2017 will bring. But I do know the next few days can be a roller coaster. So…
- Remember to breathe slowly
- Forgive fast
- Smile when you’re set to scream
- Say thank you quickly
- Sleep (naps count)
- Have an escape plan
- Wear the Christmas Cracker paper crown – it’s the law
- And know when to stop – it’s probably about an hour before you think.
From everyone at Michael Heppell, we’d like to wish you a very merry Christmas and a healthy prosperous 2017.
Be Brilliant!
Michael
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