Is This Literally The Best Newsletter Ever?
I’m writing this newsletter standing in a posh hotel room in central London. I’ve been on the phone to the AV hire company 3 times wondering where the guys are.
The last call said they would be ‘literally 2 minutes’. The problem with literally is they took ‘literally’ another 10.
‘Literally’ is one of those words that if it had feelings would be suing over mis-representation.
- Literally 2 minutes
- My mouth was literally on fire
- Literally died laughing
- I literally did everything I could
Your customers take your word as your bond. They’ll remember your over-promise long after you’ve forgotten your pledge.
Be Brilliant!
Michael
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