AS SOON AS YOU HEAR THOSE WORDS YOU KNOW WHAT’S COMING.
Whether it’s a youngster performing a simple trick through to the restaurant table professional who is about to blow your mind between courses, the set-up is the same.
It’s reassuring, but what makes ‘Pick a card work’ is the opportunity to create a surprise.
You think you know how it’s going to end but you also want to be surprised.
You can use this technique in many areas of life. I particularly enjoy seeing this when I’m coaching writers.
Give the reader something they know - a hook - lead them down a familiar path and then… BAM a shock.
Readers enjoy familiarity but they also want a surprise.
WHERE CAN YOU USE THE PICK A CARD PRINCIPLE?
Familiarity and surprise.
YOUR JOB IS TO PROVIDE BOTH.
I’d love to know your ideas. Please leave a comment below.
BE BRILLIANT!
Michael
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