The key to brand loyalty
January 27th 2022 by
When it comes to creating brand loyalty, I believe TRUST is top. In the simplest (real life) terms: I don’t trust Hermes* to return my product to Amazon, but I do trust Amazon to refund me anyway. Therefore, I comfortably buy from Amazon, but I wouldn’t choose to send anything via Hermes. Trust is key […][...]
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You have bad breath
January 20th 2022 by
If you had halitosis, would you want to know? Easy answer. But would you want to be told? You may think yes. The truth is a little more complex. I had to inform a regular driver he had chronic halitosis. It had reached the point where our hearts would drop when we got in his […][...]
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Just One Touch
September 29th 2021 by
Mrs H & I enjoyed a few days away to celebrate the completion of our most successful Write That Book Masterclass (more on that later). We spent our weekend in Cartmel, in the south Lake District and started with lunch at L’Enclume. This isn’t a foodie blog – it’s a people blog. Although L’Enclume totally deserve their […][...]
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Missed It
April 9th 2021 by
It’s one of those weekly things I habitually do. I write it on Tuesday or Wednesday, to make sure it arrives every Thursday. This newsletter. Yesterday, it didn’t arrive. And for a very good reason. I hadn’t written it. I could have blamed writer’s block (which doesn’t really exist). Or technology – claiming it was sent, you just didn’t […][...]
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Death by 1000 cuts
October 21st 2020 by
Lingchi (Chinese for lingering death) was a horrendous torture method used for hundreds of years before being banned in the early twentieth century (I know, that recent). It’s horrendous and I’ll leave the detail to your imagination. We often think something ‘suddenly’ happens, but could the truth be that we killed it with 1,000 cuts? The family business transitioning to the next generation. The new owners are happy to take some […][...]
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A Question
July 22nd 2020 by
I read a post by Andy Bounds on LinkedIn about how to ‘Engage Via Email Subject Headings’. Then looked back at the emails I’ve recently sent. I’ve ranged between pants and fantastic. Here are my last 17 email subject headings Thank you and a wee refund Another little thing Introduction RE: 17 Exercise Programme Ella x […][...]
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Are you having crazy dreams too?
May 13th 2020 by
Every morning, I wake up relieved. Relieved they were just dreams. Not that they were nightmares. Just weird. Very weird. My mind is whirring at the moment. I did a little research and found that if you write down all the stuff that’s been going on, your dreams will be less whacky. Something to do with the brain needing to put less energy into […][...]
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Can you have cheap, fast and good?
February 12th 2020 by
An old sales manager friend of mine used to use this antiquated method in a desperate attempt to close a sale in his favour. The idea was simple enough. At the end of his pitch, he would assume the client wanted a discount. When they asked if there was anything he could do with the price, he’d draw three circles and write one […][...]
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I Was Absolutely Useless
April 18th 2019 by
Yes, I was absolutely useless. But the worst thing? I thought I was good. I’ve been having a garage spring clean and came across a box of old MiniDiscs. For younger readers, MiniDisk was the technology after cassettes and before MP3 players. I popped one into the old garage hi-fi, hoping to find a disco […][...]
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The Curse of Chaos
April 3rd 2019 by
Early in my career, I was invited to work with a ‘creative agency’. It was a hoot! Painted pigs in reception. Table tennis and space invaders. Pizzas on Thursday. Pub on Friday. ‘You don’t have to be mad to work here – but it helps’ posters. You get the idea. And almost everyone was happy to work late. […][...]
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